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How to Get Into Marketing and PR, by Annie Gurton
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You are attracted to a career in Marketing or in Public Relations, but wonder how to: - understand the range of jobs within the industry - how to stand out from the crowd. From Accountant and Advertising Account Executive to Viral Marketer and Webmaster, Annie Gurton explains every role in the business, together with many more in related industries. Complete with factual information on such vital matters as salaries and hours of work together with full explanations of the jargon used in business, this book provides a full explanation of the skills required and the steps to take to succeed in a highly competitive industry.
- Sales Rank: #7235244 in Books
- Brand: Brand: Continuum International Publishing Group
- Published on: 2003-07
- Original language: English
- Number of items: 1
- Dimensions: .66" h x 6.32" w x 9.28" l, .66 pounds
- Binding: Paperback
- 213 pages
- Used Book in Good Condition
About the Author
Annie Gurton has worked in the Marketing and PR industries for over a quarter of a century. She now works as a freelance trainer, journalist and editor specialising in public relations.
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